Introduction
Admob is the world’s largest mobile advertising network, assisting publishers and app developers in monetising their inventory at premium prices. The network has a strong presence across all geographies, with rates in tier-one countries like Japan, the United States and the United Kingdom being greater. Admob, unlike AdSense, has no language restrictions.
Once your app is published on the Playstore or Appstore, you can begin monetising it by including ad codes in the SDK. Admob offers mediation capabilities to help publishers make the most of every impression, in addition to popular ad formats, including native banners, interstitials and rewarded video advertisements. Mopub, one of the first independently utilised mobile mediation platforms, was bought by Twitter in 2014 to better understand real-time customer spending habits.
Thanks to the mediation network, in-app header bidding is possible, which also acts as a DSP for advertisers. It is a major programmatic exchange that connects app developers to over 160 mobile ad networks and DSPs to help them get the most out of every impression. We’ll compare Admob vs Mopub in this article and examine how each of these mobile ad networks may help you increase your overall revenue.
Minimum Traffic Requirement for Admob vs. Mopub
Unlike minimum traffic requirements for websites, which might be as high as 1 million page views per month to be approved on various ad networks, Admob and Mopub have no such requirements for publishers. You can start employing ad networks once your app is out on the Play Store and has had a reasonable number of impressions.
However, you must serve at least 10,000 impressions every day to generate revenue. Integrating Mopub makes sense if your traffic generates at least 100,000 impressions per day. Mopub is a mediation network, and for it to function properly, you must provide enough impressions for the platform to study the best performing mobile ad network for your traffic.
Revenue Share Percentage of Admob vs. Mopub
Admob is a Google product and the network takes a 40% cut of the revenue. It means that app developers and publishers get 60% of the money spent by advertisers, while Google gets 40% of the money spent on technology. Mopub, like Admob, receives a part of the revenue from the sale of your inventory to demand advertisers. However, because Mopub does not disclose the specific amount of income split with publishers, we cannot calculate the exact revenue split (which should generally be 40-50 per cent).
Mopub vs. Admob: Ad Quality
In terms of ad quality, Admob is quite precise and particular. All of the advertising has been reviewed and approved before being displayed on the partner apps. As a result, the advertisements’ quality is maintained. It is ensured that all of the ads’ material is family-friendly and does not contain any provocative text or vulgar. The Mopub DSP also double-checks and approves all creatives before they go live, ensuring that they satisfy the appropriate standards.
Mopub vs. Admob: Ad Mediation
Both Admob and Mopub offer mediation to all app developers that have registered on their platforms. Admob assists app developers in monetising their apps with premium ad units and provides mediation as an extra revenue-generating option.
Mopub, on the other hand, is a mediation network that connects over 150 ad networks, DSPs and ad buyers to ensure that all developers receive the best possible rate for each impression. Mopub also has its DSP, which competes with other ad networks through the Mopub marketplace exchange. Because of the high demand connectors, Mopub’s mediation features are more robust than Admob’s.
Mopub vs. Admob: Ad Formats
Mopub is well-known for offering a variety of in-app ad types, including video, native display, native video, rewarded video, rich media and display. Developers can use the SDK to incorporate these ad formats and benefit from lower eCPMs and increased fill rates in any geography. Since these two forms have exhibited large eCPMs over the last few years, Admob’s preferred ad types are native, interstitial and rewarded video advertisements. The Admob network has extremely high eCPM rates for rewarded video advertisements, as high as $20+ for tier one traffic.
eCPM Rates for Admob vs. Mopub
Admob’s network has high eCPMs, making it easier for developers to make money. In tier one traffic, the network has a high rate of rewarded video advertising. The average price for iOS is roughly $16 and $12 for Android. Interstitial and advertising rates are also much higher, allowing advertisers to make a lot of money from converting traffic. The cost of an interstitial ad is often $5 to $8, while a native banner costs $1 or more.
Admob’s standard banner rates are low, so the company has focused on high-converting native banner advertisements. Tier 3 traffic has lower AdMob rates, with rewarded video advertisements having an average eCPM of $2 or less. Mopub’s CPM rates are comparable to those of Admob. However, fill rates for tier one countries are higher and fill rates for tiers 2 and 3 countries rapidly fall.
The CPMs for rewarded video advertising are approximately $10 and above, while those for interstitial advertisements are around $6 and up. Mopub also provides better pricing for many tier 3 countries, so if Admob’s rates aren’t competitive, try switching to Mopub.
Payments and Earnings Report for Admob and Mopub
Admob is quite constant in its payment periods, paying app developers NET 30 days after their monthly earnings have exceeded $100. The payment is deferred to the next cycle if your earnings are less than $100. Payments for Admob are processed through AdSense. Therefore the payment terms and duration are similar to AdSense’s.
Once they have earned a minimum of $100, Mopub pays their devs on a NET 60 basis. So, you’ll have to wait at least 60 days to receive your first payment from Mopub. Both Admob and Mopub, on the other hand, are trustworthy and are known for making timely payments. You can request a payout using various methods, including PayPal, direct transfer and more and you should select your chosen form of payment.
The Bottom Line
To summarise, one should use both Admob and Mopub at the same time because they provide different services. Mopub is a powerful mediation network that you should use to grow your app’s audience. You do not want to limit yourself to Admob and overlook alternative ad networks and demand sources. Mopub also has its DSP and marketplace, which provides developers with features such as direct deals and more. So, Admob is great for getting started, whereas Mopub is for more experienced developers with thousands of app instals. I hope this Admob vs Mopub comparison was useful.
